Now, instead of paying to market a game and hope to collect a large enough audience, free games like Runescape have their players do the marketing for them at no cost, and are then able to turn around and charge for advertisers because they are another draw for Facebook as well as in their own right. The networking scheme here is obvious and delightfully clever. So, now your friends, who might not ask you to play a game with them in person, can message about their gaming experience and entice entire groups all at once. The next big hook, and this is a really big hook, is the fact that Runescape is linked to Facebook. The very fact that anyone can download a role-playing game and begin playing at no cost is one very large hook that gets a number of players started. Just as Facebook has made an empire out of a free social network, games like Runescape have made what was a small group of online free role playing games into a marketing giant. Not only is there already a massive online community built around free games like Runescape, but there are live festivals where players of these games can go and be around others of a similar ilk. The first word, massive, gives the impression that is required when dealing with a genre of gaming such as Massive Multiplayer On-line Role Playing Games.
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